With Thread Studio helping to open up the fun, creative, and practical possibilities of what VR could bring to the shopping experience, it wasn’t long before the team expanded to a more ambitious project with Unreal Engine.īlending VR and AR for Collaborative Engagement “One of the things we found that people had a lot of fun interacting with were the mannequins.posing them in silly positions, putting googly eyes on them, etc., and that became a real feature of the app,” says Wade. Thread Studio, made with Unreal Engine, provides a fun interactive way to experience customizable t-shirt designs on a posable mannequin in VR.
SPACE ENGINE GAME VR FULL
In a full VR headset, it allowed users to intuitively select and move graphics around on a virtual t-shirt mannequin and experience the visual flow of what that would look like as if it were real. One of the first experiments the team crafted using Unreal Engine in VR, Thread Studio is a tool for visualizing what a t-shirt would look like. Thread Studio is a perfect example of the many ways this can be implemented. Incorporating VR into the process lets you interact with and look at objects at the proper scale and in the context where they’d actually be used, explains Jonathan Wade, AR/VR developer at Shopify. The magic of bringing shopping into a virtual real-time experience is that it has the potential to truly bridge that gap in fascinating ways. This doesn’t quite convey the same information you get from being able to examine and interact with items in person. Between words, images, user reviews, and occasional video content, consumers are only able to making buying decisions based on what’s being presented to them. Reshaping the New Consumer Experienceīy its very nature, shopping online is often a very static experience. Pairing VR and AR together using Unreal Engine, Shopify is carving out new possibilities for more immersive and interactive shopping experiences online.
“The editor is easy enough to use for our artists, it's great for our developers, and it allows us to build these prototypes really quickly.” “Shopify chose to go with Unreal Engine because of the fact that it's so easy to get up and started with,” he says. Using Unreal Engine to design and power VR and AR tools and applications, Shopify has been experimenting with intriguing ways to enhance how people shop online to broaden the consumer experience. “We strongly believe that virtual reality and augmented reality will fundamentally shift how we shop in the future,” says Daniel Beauchamp, AR/VR lead at Shopify. At present, much of the public consumer focus on VR revolves around video games, design, and education, though commerce is a huge area that could soon benefit from the innovation boom around VR and AR in the tech sector. At Shopify, a popular Canadian-based ecommerce platform that embraces our changing tech-driven world, the creative team is working to carve out a bold vision for the future of consumer shopping online-filtered through the lens of VR and AR.
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